Marketing Local Food Examples

Friday, November 22nd 2019. | resumes

Marketing-Local-Food-Examples Marketing Local Food Examples


Marketing Local Food Examples

Sponsoring a local food event in your community can not only demonstrate your commitment to local producers and food producers, but also be a viable way to bring the public together and provide the necessary advertising for your business, charity or community. The upcoming autumn summer offers many opportunities for event planning, eg. Eg harvest dinners, farmers markets and late summer festivals. Such seasonal events offer many ideas for local food marketing.

A well planned local food event has three key elements to success:

Know the topic of your event and stick with it!
Apply for your event in full
Stay in your budget

Know the topic of your event and stick with it!

A consistent presentation of the topic of your event is the key to success. Their theme should be represented by the food served, the decor, the music and the atmosphere. For example, an autumn harvest celebration could present pumpkins, pears, and apples in traditional pies and butters on the spot. Remember that your goal is to sell local food. Potatoes, sweet potatoes, pumpkin and local-grown onions should be used as main ingredients for traditional autumn dinners. When customers have the recipes on hand, they can buy the ingredients and prepare the dishes at home. Offer your customers a traditional decor on the topic of harvest with corn stalks, pumpkins and pumpkins. Good music completes the event, creating a fun and lively atmosphere.

Although this example seems simple, I was at several events where the presentation was inconsistent and the topic was lost. For example, a hoedown event should not provide music by the local church choir. While the choir may be excellent and the lead singer may be your wife, the sound given by the music does not match the theme. Your message is lost in the contradictory presentation and customers may lose interest. In comparison, a well-themed event will make your customers talk positively! Your event and your grocery retail will be on everyone’s lips.

Apply for your event in full

A well attended event is a duly advertised event. While a local food event focuses on your community, a properly advertised local food event will attract new customers from neighboring communities. You should promote your event early and frequently!
The first advertising decisions that need to be made are the name of your local food event, the date and the topic. If you have made these decisions, go with them and do not look back! Use this information on any printed promotional material, on your website and in your press releases. Also, consider selling event items such as T-shirts and tote bags, and contact your dealer.
Begin with your promotions in store four to six weeks before the event. Attach attractive banners or posters to key locations in your neighborhood, business district, and community centers. If you own a retail business, you can print flyers as a low-cost promotional item that you can put in each customer’s shopping bag. Specify your event information clearly on your flyers or invitations! Here are some avoidable pitfalls that can be resolved through good planning and correction:

Your invitation should show the event. If it’s a party, make sure your invitation or flyer is fun, inviting and eye-catching! An event invitation was sent to more than 200 potential guests in a business envelope. We suspect that for many it just looked a bit junk mail and was ignored. There were only more than 30 people present.
Make it easier for guests to find their event! An attractive flyer promoting your event is great but ineffective if it does not include the address where your event is to take place. Inserting a card on the front of the flyer is an added bonus for your guests. A recently attended event had below-average attendance, as the many sponsors were noted on the event flyer, but not the venue!
When you sponsor a fundraiser, clearly state the beneficiary of the charity event or organization on your promotional materials. Even unintentional misdirection of your guests can lead to bad press and a bad reputation in your community. At a harvesting dinner on an organic farm, the banner said, “Support your local farmers at [this dinner],” but the proceeds actually went to an international food movement.
If you sell goods at your event, make sure that this information is also included in flyers and press releases! Some harvesters have a substantial entrance fee just to be present. Since many guests did not realize that there were goods to buy, they brought no extra cash or credit cards and the sale was lost.

Ask neighboring companies to put up posters for your event. Keep in mind that the business that involves your event in the community will be of benefit to you too! We will gladly accept your request.

Two to three weeks before the event, prepare a press release for your local newspaper and for those in the surrounding communities. Ask the newspaper to publish this announcement two weeks and a week before the event date. Newspapers often have a special Thursday section that indicates upcoming weekend events. This is the best tool to reach people who may never be in your store or in your community!

Stay in your budget

Always remember that the purpose of sponsoring a local food event is to make money and promote your business or organization. The benefits of promoting good will and community spirit are obvious, but these elements alone will not keep your doors open!

Cost: The first financial decision is your budget. Your budget should be as detailed as possible, taking into account the cost of food, entertainment, decoration, publicity materials, and community licenses. Brainstorm with colleagues to capture all sorts of costs associated with your event and then put them on paper.

Sales: Next, determine the immediate sales that will result from your event. Will you charge a fee for the entertainment? Do you sell prepared food? Are T-shirts, tote bags or greeting cards sold? Calculate the expected sales for each resale item and compare it to your cost. Be realistic about your forecasts – an easy way to forecast sales is to count the number of hours the event takes place multiplied by the average number of products you expect to sell in an hour. For example, a four-hour event x a T-shirt that is sold every 10 minutes = 24 T-shirts sold. If your gross margin (selling price minus T-shirt cost) is $ 4.00 per T-shirt, you will receive $ 96.00 from T-shirt sales to cover other event costs.

Does your sales cover your costs? If not, do not start eliminating the essence of your event. Get creative and consider financing options. Contact other local companies and offer them advertising space for your event to increase maintenance costs. Ask your local printer for free event flyers to get a free ad in your shop newsletter. Apply to a local restaurant in the trade for a free demonstration of the chef on site. Cross-selling is an excellent way to meet your budget, but still offers a fully themed, well-rounded

sponsored event.

The management of these three elements provides a proven and successful framework for planning your event. When the day comes, have fun and enjoy your own local food event. You worked hard for it!