Guide To Marketing Your Event
Event marketing offers more than just informing people about your event. Your message has to be simple yet convincing – and reach your target audience. You also have to keep it cheap. Here are some important things to consider when preparing to market your event.
Identify the required amount of marketing
When you complete a dozen or so training sessions and know that many people are interested in coming, virtually no marketing is required. Just make sure they know where and when it is and the job is done. If you organize an event where many children perform, you have a ready-made audience from their families. Again, you may not need to do marketing. However, you may be organizing a concert. This time, you need a lot of marketing, because if you do not tell people that it happens, no one is there.
Plan your marketing early
You must start your event marketing efforts in time for the event. The diaries fill up so that your audience is informed in good time. For many events, a notice period of at least 2 to 3 months must be observed. For multi-day events or events with several hundred participants, a notice period of at least 2 to 3 months must be observed. You also need to plan the timing of your marketing. For example, if you want to post posters three months before the event, you need to allow time for the design, coordination and printing of the posters. If you want to add a link to a website to the marketing material, the site must be ready before the material is published.
Plan your marketing content
Your marketing needs to convey a range of different messages. It has to tell people
What is the event?
Why should they be there?
Where it is held.
If it happens.
How much will it cost.
How do I book when a booking is required?
Not every marketing needs to contain all this information. But think about who reads every message you send – what are your questions? Make it easy for them to find an answer.
The second information on the list – why they should be there – is very important. This can be expressed in words, e.g. B. “Get new insights into the history of the Old Testament,” or in pictures, such as Or a combination of both. Find a way to create a compelling message.
Choose the right marketing materials
There is a wide selection of materials available. You have to decide what’s right for your audience. They include:
Posters and flyers
Oral and printed messages
Facebook, Twitter and other social media.
Websites, including local What’s On pages.
Radio advertising – can be free at local radio stations.
TV advertising if your budget is big enough!
Local newspapers or magazines.
Word of mouth.
You will probably choose a combination of them. If you want to use visual materials like posters or flyers, make sure they are attractive. Your presentation will give a message about the professionalism of the event.
Use the right marketing channels
Once you’ve prepared your message, you need to make sure it reaches the right people. This is not as easy as you might think. Not all older people read posters and Facebook is not reserved for boys. A word of mouth marketing campaign is great because it’s free, and when people talk about it, they need to be interested.
All listed types of events and venues in the UK